The ____ defines the general benefits the service company will provide in terms of the bundle of goods and services sold to the customer.
A) customer-benefit concept
B) service offer
C) cross-selling concept
D) mixed bundling concept
E) service concept
Correct Answer:
Verified
Q41: Which of the following is NOT true
Q42: Development of the marketing mix is contingent
Q43: The concept of tangibility helps the manager
Q44: Non-ownership is a unique service characteristic. From
Q45: In conceptualizing the service product, the service
Q47: In the marketing of business services, items
Q48: Services are:
A)deeds.
B)processes.
C)performances.
D)all of the answer choices.
Q49: Differences between goods and services include:
A)intangibility.
B)variability.
C)profitability.
D)All of
Q50: If a firm provides maintenance and repair
Q51: Which of the following statements regarding the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents