Non-ownership is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
A) Need to use promotion and pricing to even out demand patterns.
B) Need to emphasize the benefits of reduced labor and overhead.
C) Use strict quality control standards.
D) High-level training for service personnel.
Correct Answer:
Verified
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Q41: Which of the following is NOT true
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Q45: In conceptualizing the service product, the service
Q46: The _ defines the general benefits the
Q47: In the marketing of business services, items
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A)deeds.
B)processes.
C)performances.
D)all of the answer choices.
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A)intangibility.
B)variability.
C)profitability.
D)All of
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