In conceptualizing the service product, the service offer refers specifically to the:
A) actual creation and delivery of the service product.
B) detailed service elements that will make up the total services package.
C) general benefits the service company will provide to the customer.
D) benefits sought by customers.
E) overall process of assessing and responding to customer needs.
Correct Answer:
Verified
Q40: Assisting customers to increase their efficiency would
Q41: Which of the following is NOT true
Q42: Development of the marketing mix is contingent
Q43: The concept of tangibility helps the manager
Q44: Non-ownership is a unique service characteristic. From
Q46: The _ defines the general benefits the
Q47: In the marketing of business services, items
Q48: Services are:
A)deeds.
B)processes.
C)performances.
D)all of the answer choices.
Q49: Differences between goods and services include:
A)intangibility.
B)variability.
C)profitability.
D)All of
Q50: If a firm provides maintenance and repair
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