The concept of tangibility helps the manager to:
A) focus clearly on the firm's total market offering.
B) recognize that a change in one of the elements of the marketing offering may completely change the offering in the view of the customer.
C) determine how a service will be marketed.
D) all of the answer choices.
Correct Answer:
Verified
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A)deeds.
B)processes.
C)performances.
D)all of the answer choices.
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