When the marketer emphasizes reductions in staff, overhead, and capital as potential benefits to the purchaser, this relates to the service characteristic of:
A) variability.
B) perishability.
C) simultaneous production and consumption.
D) intangibility.
E) lack of ownership.
Correct Answer:
Verified
Q24: Service variability is a unique service characteristic.
Q25: Buyers of business services often experience difficulty
Q26: The interaction of the individual service provider
Q27: In evaluating the quality of a service,
Q28: Research indicates that manufacturers typically earn a
Q30: Demand for services is rarely steady or
Q31: In evaluating service quality, customers focus on:
A)empathy.
B)responsiveness.
C)assurance.
D)reliability.
E)all
Q32: As covered in the text, service recovery
Q33: Simultaneous production and consumption is a unique
Q34: When the business service marketer attempts to
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