Simultaneous production and consumption is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
A) planning capacity on the basis of peak demand
B) buyer-seller interaction requires that the service be done "right"
C) focusing promotion on the advantages of non-ownership
D) using pricing and promotion to even out demand peaks and valleys
E) developing systems that minimize deviations and human error
Correct Answer:
Verified
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Q31: In evaluating service quality, customers focus on:
A)empathy.
B)responsiveness.
C)assurance.
D)reliability.
E)all
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