In evaluating the quality of a service, which of the following dimensions is most important to customers?
A) empathy
B) responsiveness
C) assurance
D) reliability
E) all of the answer choices
Correct Answer:
Verified
Q22: From the following list, identify the item
Q23: In the production and sale of industrial
Q24: Service variability is a unique service characteristic.
Q25: Buyers of business services often experience difficulty
Q26: The interaction of the individual service provider
Q28: Research indicates that manufacturers typically earn a
Q29: When the marketer emphasizes reductions in staff,
Q30: Demand for services is rarely steady or
Q31: In evaluating service quality, customers focus on:
A)empathy.
B)responsiveness.
C)assurance.
D)reliability.
E)all
Q32: As covered in the text, service recovery
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