A _____ sales organization is especially appropriate when the product line is large or diverse.

Question

Quizplus · Accepted Answer

A product-oriented sales organization groups salespeople according to the specific products they sell. This approach is particularly useful when the company has a large or diverse product line. By specializing in certain products, salespeople become experts in their features and benefits, which can help them to sell more effectively to customers.

A _____ Sales Organization Is Especially Appropriate When the Product