Coca-Cola wants to determine how popular its new soft drink will be before launching it nationwide. What will Coca-Cola most likely use?
A) Its marketing information system
B) External data
C) Internal data
D) Marketing research
E) Employee survey

Question

Quizplus · Accepted Answer

Coca-Cola is most likely to use marketing research in order to determine the popularity of its new soft drink before launching it nationwide. Marketing research involves gathering and analyzing data about consumer preferences, attitudes, and behaviors in order to inform business decisions. This would allow Coca-Cola to gather information specific to their new product and target market, which would be more effective than relying on its existing marketing information system or internal data. Additionally, external data may not be as relevant to Coca-Cola's specific product, and an employee survey would not necessarily provide data from the target market.

Coca-Cola Wants to Determine How Popular Its New Soft Drink