Marketing managers are better able to predict consumer responses to marketing strategies and to develop a satisfying marketing mix if they are aware of the factors that
A) are controllable marketing forces.
B) are uncontrollable marketing forces.
C) affect buying behavior.
D) are used to segment the market.
E) are involved in the handling of consumer complaints.

Question

Quizplus · Accepted Answer

Factors that affect buying behavior are crucial for marketing managers to understand in order to successfully predict consumer responses and develop effective marketing strategies. These factors include cultural, social, personal, and psychological influences on consumer behavior. Controllable and uncontrollable marketing forces, segmentation, and handling consumer complaints are also important considerations for marketing managers, but they are not as directly related to predicting consumer responses.

Marketing Managers Are Better Able to Predict Consumer Responses to Marketing