Jim Wilson is trying out for his high school varsity basketball team. Jim feels he needs an extra advantage to ensure that he makes the team so he goes to Foot Locker. Once at the store, he chooses the best looking and most expensive shoes the store carries. Jim's buying process is influenced most by ____ factors.
A) socioeconomic
B) social
C) psychological
D) situational
E) aesthetic

Question

Quizplus · Accepted Answer

Jim's decision to choose the best looking and most expensive shoes shows that he is influenced by psychological factors such as his perception of the importance of the shoes in giving him an extra advantage, his motivation to make the team, and his attitudes towards expensive products as a signal of quality. Other factors such as socioeconomic, social, situational, and aesthetic might play a role, but they are not as relevant to the specific buying decision made by Jim.

Jim Wilson Is Trying Out for His High School Varsity