Baskin-Robbins Ice Cream sends two salespeople and a mobile freezer cart of ice cream to the Hewlett-Packard building every Thursday at 2 p.m. to sell ice cream to employees on every floor. This is an example of
A) direct-order selling.
B) direct selling.
C) direct marketing.
D) store selling.
E) direct-response marketing.

Question

Quizplus · Accepted Answer

This is an example of direct selling, where Baskin-Robbins is personally reaching out to the potential customers at a specific location (Hewlett-Packard building) and selling their products (ice cream) through physical interaction (two salespeople and a mobile freezer cart).

Baskin-Robbins Ice Cream Sends Two Salespeople and a Mobile Freezer