Marketing that occurs when a retailer advertises a product and makes it available through mail or telephone or online orders is called
A) telemarketing.
B) online retailing.
C) direct-response marketing.
D) automatic vending.
E) direct selling.

Question

Quizplus · Accepted Answer

Direct-response marketing refers to a type of marketing that involves advertising products and allowing customers to purchase them through various channels such as mail, telephone, or online orders. It is called direct-response marketing as customers can directly respond to the advertisement by placing an order.

Marketing That Occurs When a Retailer Advertises a Product and Makes