David believes that all promotional activities should be completely eliminated. What commonly held misconception does David likely have about promotion?
A) He believes that promotion is unnecessary and simply causes prices to be high.
B) He thinks advertising and personal selling are the only functions of marketing.
C) He thinks that promotion is expensive.
D) He believes a company's good reputation is the only tool that it needs.
E) He feels that competition in a free enterprise system would thrive without promotion.

Question

Quizplus · Accepted Answer

David likely has the misconception that promotion is unnecessary and simply causes prices to be high. This is a common myth that overlooks the fact that promotion is a crucial component of marketing that helps businesses to increase awareness, build brand reputation, and ultimately, drive sales. Without promotion, businesses would struggle to differentiate themselves, attract new customers, and compete effectively in their respective markets.

David Believes That All Promotional Activities Should Be Completely Eliminated