In its broader role, promotion serves to expedite exchanges directly and to bring about exchanges indirectly. In other words, promotion serves to
A) maintain positive relationships between a company and groups in the marketing environment.
B) create positive relationships between producers and consumers.
C) foster harmonious relationships among marketers.
D) control consumer needs.
E) encourage industry to push undesirable items.

Question

Quizplus · Accepted Answer

Promotion helps to maintain positive relationships between a company and groups in the marketing environment, such as customers, suppliers, and intermediaries. It helps to communicate the value of a product or service to these groups and build trust and credibility. This, in turn, can expedite exchanges and bring about exchanges indirectly by creating a favorable image and reputation for the company, leading to repeat purchases and customer loyalty.

In Its Broader Role, Promotion Serves to Expedite Exchanges Directly