The relationship between promotion and sales promotion is that sales promotion
A) is a subset of advertising.
B) is a subset of promotion.
C) includes personal selling.
D) is totally unrelated to promotion.
E) is the same thing as promotion.

Question

Quizplus · Accepted Answer

Sales promotion is a subset of promotion. Promotion includes advertising, personal selling, public relations, and sales promotion. Sales promotion specifically refers to the use of short-term incentives such as coupons, discounts, and contests to encourage consumers to make a purchase.

The Relationship Between Promotion and Sales Promotion Is That Sales