All of the following are factors in setting advertising rates for radio advertising except
A) geographic coverage.
B) the time period specified.
C) whether advertising is on AM, FM, or both.
D) the number of people who will actually listen to the commercial.
E) the number of commercials contracted for.

Question

Quizplus · Accepted Answer

The number of people who will actually listen to the commercial is not a direct factor in setting advertising rates for radio advertising. Rates are typically based on potential audience size, time slot, and reach, rather than the specific number of people who will listen to a particular commercial.

All of the Following Are Factors in Setting Advertising Rates