Which of the following is the best example of a good advertising campaign objective?
A) Sales will increase as a result of this advertising campaign.
B) This campaign will result in a 5 percent increase in market share.
C) Within two months, this campaign will increase sales.
D) This campaign will result in a 10 percent increase in sales by next February.
E) More customers will know about our company as a result of this campaign.

Question

Quizplus · Accepted Answer

A good advertising campaign objective should be specific, measurable, achievable, relevant, and time-bound (SMART). Option D specifies a measurable increase in sales (10 percent), sets a clear timeline (by next February), making it the best example of a good advertising campaign objective.

Which of the Following Is the Best Example of a Good