If a company chooses to participate with site such as Facebook and Twitter, they are participating in
A) social media.
B) the Internet.
C) personal selling.
D) advertising media.
E) out-of-home advertising.

Question

Quizplus · Accepted Answer

Participating in sites such as Facebook and Twitter falls under the category of social media, which refers to online platforms and tools that people use to share content, opinions, insights, experiences, and perspectives with others. Social media has become a crucial channel for communication, engagement, and collaboration among individuals, groups, and organizations, including businesses that use it to build brand awareness, foster customer engagement, and drive sales. Thus, choosing to use social media is a strategic decision that requires careful planning, execution, and evaluation of social media marketing efforts.

If a Company Chooses to Participate with Site Such as Facebook