If the Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons, it is trying to
A) neutralize competitive promotional efforts.
B) stabilize irregular sales patterns.
C) reinforce advertising.
D) encourage trial purchases of the product.
E) draw new customers.

Question

Quizplus · Accepted Answer

By accepting competitors' coupons, Early Bird Dry Cleaners aims to neutralize the promotional efforts of competitors by matching their offers, thus reducing the impact of competitors' promotions on their own customer base.

If the Early Bird Dry Cleaners Displays a Sign in the Window