If Amazon.com struck a deal with FedEx such that it could guarantee one-day delivery of certain customers' orders, it should use promotional activities to
A) position the product.
B) stabilize sales.
C) provide information.
D) increase awareness of the product.
E) offer a discount on the cost of shipping.

Question

Quizplus · Accepted Answer

Promotional activities should be used to provide information about the new one-day delivery service to customers, highlighting the benefits and ensuring they are aware of this new offering.

If AmazonCom Struck a Deal with FedEx Such That It Could