The best way to reach a very small target market is through
A) personal selling.
B) advertising.
C) publicity.
D) promotion.
E) trade shows.

Question

Quizplus · Accepted Answer

Personal selling would be the best way to reach a very small target market as it allows for direct and personalized communication between the seller and the potential customer. This would be more effective than advertising, which would be costly and unlikely to reach a small audience, and publicity or promotion, which are more generalized communications to a larger audience. Trade shows may also be effective, but they are typically attended by a broader audience and may not reach the specific small target market. Personal selling allows for tailored and personalized communication to the specific small target market, making it the best choice.

The Best Way to Reach a Very Small Target Market