In general, consumer goods will depend on ____; industrial products are more likely to use ____ as the primary focus of their promotion mix.
A) publicity; sales promotion
B) personal selling; advertising
C) sales promotion; publicity
D) advertising; publicity
E) advertising; personal selling

Question

Quizplus · Accepted Answer

Consumer goods often rely on advertising to reach a broad audience, while industrial products, which are typically sold in a business-to-business context, use personal selling as the main promotional strategy due to the need for detailed explanations and negotiations.

In General, Consumer Goods Will Depend on ____; Industrial Products