The president of your small company wants to better understand the basis on which you select your promotion mix. You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the
A) organizational resources.
B) nature of the target market.
C) characteristics of the product.
D) personal preferences of the marketers.
E) feasibility of various promotion methods.

Question

Quizplus · Accepted Answer

The personal preferences of the marketers should not be a basis for selecting a promotion mix. The promotion mix should be based on objective criteria such as organizational resources, nature of the target market, characteristics of the product, and feasibility of various promotion methods. Personal preferences can lead to biased decision making and may not always align with the needs of the company or customers.

The President of Your Small Company Wants to Better Understand