For Minute Maid's new line of juice drinks to be successful, the company developed a promotion mix to reach a wide audience. The most effective promotion mix for reaching a wide audience would include ____ and ____.
A) advertising; publicity
B) advertising; sales promotion
C) sales promotion; personal selling
D) sales promotion; publicity
E) personal selling; advertising

Question

Quizplus · Accepted Answer

Advertising and sales promotion are the most effective ways to reach a wide audience. Advertising can create awareness and generate interest in the new product line, while sales promotion can encourage trial and purchase by offering incentives such as discounts, coupons, or free samples. Both of these tactics can help to increase visibility and drive sales for the product.

For Minute Maid's New Line of Juice Drinks to Be