When marketers strive to develop an image in buyers' minds of their product relative to the image buyers have of competing products, they are essentially trying to do what?
A) Increase their market share
B) Position their product
C) Compete head-on with other firms
D) Develop a promotional campaign
E) Improve their firm's public relations

Question

Quizplus · Accepted Answer

Marketers are attempting to position their product in the minds of consumers in relation to competing products. This involves creating a unique identity or value proposition for the product that sets it apart from others in the market. By positioning their product effectively, marketers can increase their market share and gain a competitive advantage over other firms.

When Marketers Strive to Develop an Image in Buyers' Minds