The positioning of the product
A) increases sales during slack periods.
B) stabilizes sales.
C) is the development of a product image, in consumers' minds, relative to competing products.
D) usually refers to obtaining adequate and visible shelf space in stores.
E) refers to getting the product into the right stores.

Question

Quizplus · Accepted Answer

The positioning of the product is the development of a product image, in consumers' minds, relative to competing products. It helps to establish the product's unique features, benefits, and value proposition compared to its competitors, enabling it to stand out in the market and attract customers. It is also essential to create an emotional connection with the target audience and influence their buying decisions.

The Positioning of the Product