McDonald's wants to launch a campaign promoting its new gargantuan-sized meals. Since McDonald's will be launching the new size nationally, it will want to use a mix of ____ and ____.
A) personal selling; publicity
B) sales promotion; advertising
C) publicity; trade shows
D) advertising; personal selling
E) publicity; public relations

Question

Quizplus · Accepted Answer

Sales promotion is a good choice for promoting the new gargantuan-sized meals as it will create immediate interest and entice customers to try the new size, while advertising will help to communicate the offering on a national level, reaching a wide audience. Combining these two methods will likely result in a successful campaign launch.

McDonald's Wants to Launch a Campaign Promoting Its New Gargantuan-Sized