Question 1

The Coca-Cola Company has recognized the significant increase in population diversity within the U.S. soft-drink market. Which one of the following best illustrates the company's integration of this knowledge into its marketing strategy?

Accepted Answer

The ads featuring Hispanic actors and Tejano music demonstrate Coca-Cola's recognition of the growing Hispanic market in the U.S. and their effort to appeal to this diverse demographic.

Question 2

People for the Ethical Treatment of Animals (PETA) have demonstrated against the sale of coats made of animal furs. PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers.

Accepted Answer

PETA's efforts are related to societal and cultural values and norms regarding the use of animal furs, making it a sociocultural force.

Question 3

Employees, customers, communities, and investors are all considered ____ in relation to marketing.

Accepted Answer

Stakeholders refer to any individuals, groups, or organizations that have a vested interest or "stake" in the success of a business, including employees, customers, communities, and investors. While the other answer choices also have some relation to marketing, they do not fully encompass all of the groups that are considered stakeholders in the marketing process.

Question 4

Technology is

Accepted Answer

Technology refers to the use of knowledge and tools to solve problems and perform tasks more efficiently. It encompasses a wide range of fields, including science, engineering, and mathematics. While technology can lead to the development of new products that consumers desire, its primary focus is on improving processes and solving problems. Technology also represents a strong force in the marketing environment, as it can rapidly change consumer preferences and behaviors.

Question 5

By the turn of the twentieth century, the population of the United States had shifted to three large racial and ethnic groups. These groups are

Accepted Answer

The answer of By the turn of the twentieth century,...

Question 6

In the near future, what subculture will become the second largest group in the United States?

Accepted Answer

According to demographic projections, Hispanics are expected to become the second largest group in the United States by 2050, after non-Hispanic whites.

Question 7

Organizations that provide smoke-free environments or low-fat products are responding to changes in

Accepted Answer

Smoke-free environments and low-fat products are responses to changes in cultural values, as society has become increasingly health-conscious and concerned with reducing the negative health impacts of smoking and unhealthy diets.

Question 8

Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits. This is an example of a(n) ____ responsibility.

Accepted Answer

Economic responsibility refers to a business's obligation to make a profit and maximize shareholder value. Balancing social responsibility and investor desires falls under this category.

Question 9

Which of the following is not a dimension of social responsibility and marketing citizenship?

Accepted Answer

The four dimensions of social responsibility and marketing citizenship are economic, ethical, legal, and philanthropic. Technological is not a dimension of social responsibility and marketing citizenship.

Question 10

Which of the following is the best example of utilizing technology to improve consumer relationships?

Accepted Answer

Waiters recording orders on handheld computers helps to ensure accuracy and speed in service, which can in turn improve customer satisfaction and loyalty. It also allows for easier tracking of individual customer preferences and needs.

Question 11

Many well-known restaurants and corporations are changing to a completely smoke-free environment, and fewer restaurants offer smoking and nonsmoking sections. These firms are responding to changes in

Accepted Answer

The change towards smoke-free environments in restaurants and corporations is due to the shift in cultural values, where smoking is seen as a health hazard and socially unacceptable.

Question 12

The broad nature of technology as it moves through society is referred to as

Accepted Answer

The answer of The broad nature of technology as it...

Question 13

Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits. This is an example of a(n) ____ responsibility.

Accepted Answer

Economic responsibility refers to a company's responsibility to make a profit and provide a return to its investors. In order to balance society's demand for social responsibility and investors' desires for profits, businesses must find a way to meet both objectives while remaining financially viable. This is often a difficult balancing act, but it is essential for long-term success. Other types of business responsibility include legal responsibility, ethical responsibility, and philanthropic responsibility.

Question 14

When operating on a daily basis, employees and managers at Bank of America consider the perspectives of all individuals and groups that might be affected by their decisions. This is known as

Accepted Answer

A stakeholder orientation involves considering the needs and perspectives of all individuals and groups affected by a company's decisions, including customers, employees, shareholders, and the wider community. This approach is often seen as a key component of corporate social responsibility, which involves taking responsibility for the impact a company has on society and the environment. Bank of America's commitment to considering the perspectives of all stakeholders reflects a broader trend in corporate social responsibility, as more companies recognize the importance of balancing financial goals with social and environmental concerns.

Question 15

Many health care companies are making adaptations to meet the needs of an aging population as the demand for medical services and products such as diabetes supplies increases. This change in marketing strategy is best explained by a change in

Accepted Answer

The increasing demand for medical services and products such as diabetes supplies is directly related to the aging population, which is a change in demographics. As people age, their health care needs and expenditures increase, leading to a shift in the marketing strategies of health care companies to meet the needs of this population segment.

Question 16

Consumerism is a

Accepted Answer

Consumerism refers to a social movement aimed at protecting the rights of consumers and advocating for policies and regulations that promote consumer satisfaction and safety. It is a diverse group of individuals and organizations that work towards this goal. Options A, B, C, and E do not accurately define consumerism.

Question 17

Technology assessment is

Accepted Answer

Technology assessment involves evaluating the potential impacts and consequences of new products and processes on a company's operation as well as on society as a whole. It focuses on predicting the outcomes of implementing new technologies and aims to minimize any negative consequences while maximizing potential benefits.

Question 18

What national self-regulatory organization screens ads?

Accepted Answer

The National Advertising Review Board (NARB) is the national self-regulatory organization that screens ads.

Question 19

Newsweek enhances its visibility to readers by making its magazine available on the Internet. Newsweek is capitalizing on which environmental force?

Accepted Answer

Newsweek is capitalizing on the technological environmental force by making its magazine available on the Internet. This increases its visibility to readers and expands its reach beyond traditional print media.

Question 20

When Cisco Systems attempts to anticipate the effect of new products and processes on its own innovations, other business organizations, and society in general, the firm is engaging in

Accepted Answer

Cisco Systems is engaging in technology assessment, where they are considering the impact of their innovations on various aspects such as business organizations and society. This helps them ensure that their products and processes are not only profitable but also ethical and sustainable.

Quiz 3: The Marketing Environment, Social Responsibility, and Ethics

The Coca-Cola Company has recognized the significant increase in population diversity within the U.S. soft-drink market. Which one of the following best illustrates the company's integration of this knowledge into its marketing strategy?

People for the Ethical Treatment of Animals (PETA) have demonstrated against the sale of coats made of animal furs. PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers.

Employees, customers, communities, and investors are all considered ____ in relation to marketing.

Technology is

By the turn of the twentieth century, the population of the United States had shifted to three large racial and ethnic groups. These groups are

In the near future, what subculture will become the second largest group in the United States?

Organizations that provide smoke-free environments or low-fat products are responding to changes in

Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits. This is an example of a(n) ____ responsibility.

Which of the following is not a dimension of social responsibility and marketing citizenship?

Which of the following is the best example of utilizing technology to improve consumer relationships?

Many well-known restaurants and corporations are changing to a completely smoke-free environment, and fewer restaurants offer smoking and nonsmoking sections. These firms are responding to changes in

The broad nature of technology as it moves through society is referred to as

Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits. This is an example of a(n) ____ responsibility.

When operating on a daily basis, employees and managers at Bank of America consider the perspectives of all individuals and groups that might be affected by their decisions. This is known as

Many health care companies are making adaptations to meet the needs of an aging population as the demand for medical services and products such as diabetes supplies increases. This change in marketing strategy is best explained by a change in

Consumerism is a

Technology assessment is

What national self-regulatory organization screens ads?

Newsweek enhances its visibility to readers by making its magazine available on the Internet. Newsweek is capitalizing on which environmental force?

When Cisco Systems attempts to anticipate the effect of new products and processes on its own innovations, other business organizations, and society in general, the firm is engaging in