Question 1

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

Accepted Answer

Inputs that reach awareness are organized to produce meaning, and this meaning is interpreted in light of what is familiar to the individual. This is because individuals have different experiences that shape their interpretation of information. Therefore, the way a person organizes inputs is unique to them and influenced by their past experiences.

Question 2

Luis likes shopping at Stein Mart, a discount department store, because he likes the prices, products, and services the store provides. His selection of this store as a regular stop when shopping is influenced by ____ motives.

Accepted Answer

Patronage motives refer to factors that influence a consumer's decision to regularly shop at a particular store or purchase a particular brand. In this case, Luis's preference for Stein Mart because of its prices, products, and services indicates a patronage motive.

Question 3

Marketers often provide consumers with experience to their products, including free samples and trial offers, to facilitate consumer

Accepted Answer

Marketers provide consumers with experiences such as free samples and trial offers to facilitate consumer learning. This enables consumers to gain first-hand experience with the product and facilitates the process of acquiring knowledge and forming attitudes towards the product. Options A, B, C, and D are not appropriate choices as they do not fully describe the purpose of providing experiences to consumers.

Question 4

Changes in an individual's thought processes and behavior caused by information and experience is called

Accepted Answer

Learning refers to changes in an individual's thought processes and behavior that occur as a result of acquiring new information or experiences. Attitude formation refers to the process of developing a positive or negative evaluation of a particular object or idea. Patronage motives refer to the reasons why an individual chooses to frequent a particular business or establishment. Personality refers to an individual's characteristic patterns of thought, feeling, and behavior. Motivation refers to the internal and external factors that drive an individual's behavior.

Question 5

What consumer research method consists of a series of adjectives, phrases, or sentences regarding an object, with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives, phrases, or sentences?

Accepted Answer

The method described is an Attitude scale, which is a research technique that measures the intensity of consumers' attitudes or feelings toward an object, brand, or concept by presenting a series of adjectives, phrases or sentences for consumers to react to. This method is effective in capturing consumers' emotions and perceptions toward a topic. Projective specification involves asking participants to project their thoughts and feelings onto others or objects, while patronage clarification and group interviews focus on consumers' purchasing behaviors and opinions. Depth interviews are one-on-one interviews that aim to uncover consumers' underlying motivations, beliefs, and reasons for choosing certain brands or products.

Question 6

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ____ about Secret.

Accepted Answer

Annette formed an attitude about Secret, which is a lasting evaluation of the product based on her experience and perception. The other options do not fit the context of Annette's evaluation of Secret.

Question 7

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective

Accepted Answer

Selective retention refers to the tendency of individuals to more easily remember information that supports their pre-existing attitudes, beliefs, or feelings, while forgetting or ignoring contradictory information.

Question 8

People's needs to grow, develop, and achieve their full potential are referred to by Maslow as ____ needs.

Accepted Answer

Maslow's hierarchy of needs categorizes human needs into five levels, with self-actualization at the highest level. This level represents the full realization of a person's unique potential, including creativity, problem-solving skills, and personal growth. Therefore, the correct answer is C) self-actualization.

Question 9

Shortly after moving into their new home, Mark and Katherine Gould purchase and install smoke detectors and an alarm system. The Goulds are concerned about fulfilling their need for

Accepted Answer

Smoke detectors and an alarm system are safety measures that help fulfill the Goulds' need for safety.

Question 10

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

Accepted Answer

Motives are internal energizing forces that drive buyers to take action to satisfy their needs. Lifestyles, perceptions, attitudes, and traits can also influence buyers' actions, but they are not specifically geared toward satisfying needs.

Question 11

An attitude is

Accepted Answer

An attitude is one's evaluation, feelings, and behavioral tendencies toward an object or idea. It is a psychological construct that influences how individuals perceive and interact with the world around them. Attitudes can be positive, negative, or neutral and can be shaped by personal experiences, beliefs, values, and social influences.

Question 12

An attitude scale measures the

Accepted Answer

An attitude scale is a measurement tool that assesses an individual's attitudes and opinions about a particular subject. These attitudes can be positive, negative, or neutral, and their intensity or strength can also be measured. Therefore, option D, which refers to the intensity of a buyer's feelings towards a certain object, is the best choice.

Question 13

According to Maslow's hierarchy of needs,

Accepted Answer

According to Maslow's hierarchy of needs, individuals first satisfy the most basic physiological and safety needs, and then try to fulfill needs at the next level up, such as belongingness and love, esteem, and finally self-actualization needs. Therefore, Option E is the correct answer.

Question 14

Psychological influences that determine where a person purchases products on a regular basis are called

Accepted Answer

Patronage motives are the psychological factors that determine where a person regularly purchases products. These can include factors such as loyalty to a particular store or brand, convenience of location, and perceived value or quality of the products.

Question 15

A salesperson at Best Buy tells Patrick Dunnavan that the Sony Notebook is one of the most reliable computer notebooks ever made. Patrick, however, has just heard about a second Sony recall for this model because of overheating. His most likely response will be to

Accepted Answer

The answer of A salesperson at Best Buy tells Patrick...

Question 16

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at KMart. She prefers the service, location, and friendliness of the employees at Target. Melanie's reasons that influence her decision to shop at Target are called

Accepted Answer

Melanie's reasons for shopping at Target, such as the service, location, and friendliness of employees, are all factors related to patronage motives. Patronage motives are the personal and emotional reasons a customer chooses to shop at a particular store, based on factors such as convenience, service, or atmosphere.

Question 17

The U.S. Army recruits soldiers based on the slogan, "An army of one," implying that people can reach their full personal potential in the U.S. Army. This is an appeal to what need according to Maslow's hierarchy of needs?

Accepted Answer

Maslow's hierarchy of needs suggests that people must first fulfill their physiological and safety needs before being able to reach higher levels of fulfillment. The slogan "An army of one," implies that a person can achieve self-actualization, which is the highest level of fulfillment and personal growth, by joining the U.S. Army.

Question 18

Cognitive, affective, and behavioral are the three major components of

Accepted Answer

The three major components of attitudes are cognitive (beliefs and knowledge), affective (feelings and emotions), and behavioral (actions and intentions). Self-concept, motives, lifestyles, and consumer socialization are not directly related to the components of attitudes.

Question 19

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy, from most to least important. These needs, in order from most to least important are

Accepted Answer

Maslow's hierarchy of needs includes five levels of needs in the following order: physiological needs (such as food, water, and shelter), safety needs (such as stability and security), social needs (such as love and belonging), esteem needs (such as self-esteem and respect from others), and self-actualization needs (such as personal growth and fulfillment). Choice D lists the needs in the correct order.

Question 20

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ____ needs, appealing to sex appeal.

Accepted Answer

The answer of Jana now feels that her teeth are...

Quiz 6: Consumer Buying Behavior