Dish Network satellite TV cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product.These actions indicate that its product is in the ____ stage of its life cycle.

Question

Quizplus · Accepted Answer

The reduced advertising expenditures and reducing the number of channel members indicate that the product is in the decline stage of its life cycle. This is when the sales volume of a product decreases, and the product becomes less profitable. Companies may cut back on advertising to minimize losses, and reduce the number of channel members to reduce costs.

Dish Network Satellite TV Cut Back Advertising Expenditures to Minimum