Question 1

The performance of marketing-related activities conducted on the telephone is called

Accepted Answer

Telemarketing refers specifically to marketing activities conducted over the telephone, while the other options refer to marketing activities conducted through other channels (e-marketing through digital channels, direct-response marketing through mail or email, phone retailing through in-store or online sales, and tel-selling is not a commonly used term).

Question 2

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

Accepted Answer

These retailers sell products without a physical retail location, hence they are non-store retailers.

Question 3

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of

Accepted Answer

This scenario describes a party plan, which involves a salesperson presenting products to a group of people in someone's home, taking orders and often offering incentives to the host.

Question 4

What is a potential disadvantage of direct selling?

Accepted Answer

Some customers may view direct selling negatively, which can lead to a challenge in building trust and credibility with potential customers, as well as potential resistance and pushback.

Question 5

Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them, paying with her credit card. This is an example of

Accepted Answer

This is an example of television home shopping, where customers call a toll-free number to order products they see on television.

Question 6

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

Accepted Answer

Direct selling involves face-to-face sales presentations to consumers either at home or workplace. This method of marketing allows for a more personalized approach and can help build relationships between the seller and the customer. Direct selling is often associated with direct sales companies that use independent distributors, also known as consultants or representatives, to sell their products directly to consumers.

Question 7

All of the following are types of direct marketing except

Accepted Answer

The answer of All of the following are types of...

Question 8

What is a potential disadvantage of direct selling?

Accepted Answer

Some customers may have a negative perception of direct selling as they may see it as intrusive or pushy. This can make it difficult for salespeople to establish trust and build relationships with potential customers.

Question 9

In order to justify direct-response marketing, a product really needs to be priced above

Accepted Answer

The answer of In order to justify direct-response marketing, a...

Question 10

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.

Accepted Answer

The answer of When products are presented to television viewers,...

Question 11

Brad accesses Borders Books and Prints' site on the World Wide Web and purchases a copy of a new best seller. This is an example of

Accepted Answer

Brad is purchasing the book online from Borders Books and Prints' website, which is an example of online retailing.

Question 12

While on their family vacation, the Millers realize they left their camera at home. They purchase a disposable camera at an amusement park using their credit card, but never interact with a person. What type of retailing did this transaction most likely involve?

Accepted Answer

The transaction most likely involved automatic vending because the Millers purchased a disposable camera through a machine without interacting with a person.

Question 13

With respect to retailing, what is the "party plan"?

Accepted Answer

The party plan is a retailing strategy where a consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products. The goal is to create a fun and social atmosphere while showcasing products and generating sales. This approach is often used for direct selling of products like home goods, beauty products, and jewelry.

Question 14

In the Sunday paper, Caitlin sees a flyer for a collector's edition Thomas Kinkade plate that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of

Accepted Answer

The flyer is an example of direct-response marketing because it is designed to elicit an immediate response from the consumer, either by mailing in a form or calling a number to purchase the collector's plate.

Question 15

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is

Accepted Answer

Franchising is the arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration, such as royalties or fees. This involves a specific business model and brand, and the dealer is required to operate under the guidelines and standards set by the franchisor. The other options, such as selling on consignment, retailing, wholesaling, and licensing, do not necessarily involve this type of arrangement where there is a specific brand and business model being granted to the dealer.

Question 16

The primary advantage of automatic vending as a form of retailing is that

Accepted Answer

The answer of The primary advantage of automatic vending as...

Question 17

Automatic vending is

Accepted Answer

Automatic vending involves the sale of products by machines without the need for a physical store or salesperson, making it a type of nonstore retailing.

Question 18

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using

Accepted Answer

Direct-response marketing involves promoting a product and providing a direct means for customers to make a purchase, often through mail or phone orders. This method of marketing allows for immediate and measurable responses to the advertisement.

Question 19

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Accepted Answer

Television home shopping allows for live demonstrations of the product, which can be particularly useful for a new kitchen device. Customers can see how the product works and its features in action, which may not be as effective with online retailing.

Question 20

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone. Advo Systems illustrates which of the following methods of selling retail products?

Accepted Answer

The answer of Advo Systems is an organization that mails...

Quiz 15: A:retailing, Direct Marketing, and Wholesaling

The performance of marketing-related activities conducted on the telephone is called

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of

What is a potential disadvantage of direct selling?

Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them, paying with her credit card. This is an example of

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

All of the following are types of direct marketing except

What is a potential disadvantage of direct selling?

In order to justify direct-response marketing, a product really needs to be priced above

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.

Brad accesses Borders Books and Prints' site on the World Wide Web and purchases a copy of a new best seller. This is an example of

While on their family vacation, the Millers realize they left their camera at home. They purchase a disposable camera at an amusement park using their credit card, but never interact with a person. What type of retailing did this transaction most likely involve?

With respect to retailing, what is the "party plan"?

In the Sunday paper, Caitlin sees a flyer for a collector's edition Thomas Kinkade plate that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is

The primary advantage of automatic vending as a form of retailing is that

Automatic vending is

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone. Advo Systems illustrates which of the following methods of selling retail products?