In a bid to expand its business and gain cost advantages, Omega Inc. has established several merchandising outlets in different locations. All the outlets share a good network and are interconnected by information technology. The entire network of outlets operates in the industry as one large company. Which of the following strategies has Omega Inc. most likely used ?
A) Chaining
B) Franchising
C) Horizontal merger
D) Niche strategy
E) Divestment strategy

Question

Quizplus · Accepted Answer

Chaining is a strategy where a company establishes multiple outlets that are interconnected and operate as a single entity, often leveraging information technology to create a cohesive network.

In a Bid to Expand Its Business and Gain Cost