Which of the following customer groups represents the leading wave or edge of the mass market?
A) Early adopters
B) Early majority
C) Innovators
D) Late majority
E) Laggards

Name: Which of the following customer groups represents the leading wave or edge of the mass market? A) Early adopters B) Early majority C) Innovators D) Late majority E) Laggards
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The early majority represents the leading wave or edge of the mass market, as they adopt new products just before the average person.

Which of the Following Customer Groups Represents the Leading Wave