___________ is a market growth factor that refers to the degree to which the results of using and enjoying a new product can be seen and appreciated by other people.
A) Complexity
B) Relative advantage
C) Compatibility
D) Trialability
E) Observability

Question

Quizplus · Accepted Answer

Observability refers to the degree to which the benefits or results of using a new product can be seen and appreciated by other people. This factor is particularly important for products that are visible or tangible to others, such as fashion items or electronic gadgets. The more observable a product is, the more likely it is to generate positive word-of-mouth recommendations and social influence, which can drive market growth.

___________ Is a Market Growth Factor That Refers to the Degree