Question 1

What are the four elements of a good marketing plan?

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Question 2

What do the letters S,W,O,and T stand for in the term SWOT when it is applied to situational analysis?

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Question 3

Why is it becoming more common to find labels on products published in Spanish,Spanish language television stations and newspapers,and companies marketing their products to the Spanish-speaking population in the United States?

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Question 4

Describe the kinds of utility that marketing provides to customers.

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Question 5

Name at least three of the regulatory agencies that enforce laws and regulations constraining marketing efforts.

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Question 6

What is a distribution channel?

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Question 7

What are some approaches a business could take to nurture good customer relationships?

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Question 8

What are the four steps involved in conducting market research?

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Question 9

Market segmentation based on consumer characteristics such as benefit sought,brand loyalty,volume usage,price sensitivity,and how a product is used are examples of what type of consumer market segmentation?

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Question 10

Name at least four of the environment influences outside a firm's control that constrain an organization's ability to manipulate its marketing mix.

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Question 11

What is a market segment and what do marketers look for when defining a market segment?

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Question 12

What are the five steps in the marketing process?

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Question 13

What is the central purpose of marketing research?

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Question 14

How do employees benefit from successful marketing?

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Question 15

Why is it important for a business to analyze the competition?

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Question 16

What is the type of market segmentation based on lifestyles called? Provide an example of a retailer who would segment the market based on lifestyles.

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Question 17

CRM is helpful to organizations because it helps them to learn as much as possible about customers and create a meaningful one-on-one interaction with each of them.Discuss some of the ways CRM accomplishes this.

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Question 18

How can social media be used in market research?

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Question 19

What do we mean when we use the term "consumer behavior"?

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Question 20

Name and provide a brief description of the 4 Ps of marketing.

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Quiz 12: Marketing and Consumer Behavior