Manufacturers' agents are MOST LIKELY used in such lines as ________.
A) apparel, furniture, and electrical goods
B) printing equipment, appliances, and heavy machinery
C) coal, chemicals, and metals
D) drug store items, and salon supplies
E) grocery items and other perishables

Question

Quizplus · Accepted Answer

Manufacturers' agents are most commonly used in industries that require a lot of sales and marketing, such as apparel, furniture, and electrical goods. These types of products require a lot of advertising and promotion to reach the right audience, and manufacturers' agents are skilled at creating effective sales and marketing campaigns. They are less likely to be used for industries that require more specialized knowledge and expertise, such as printing equipment, heavy machinery, coal, chemicals, and metals. They are also less likely to be used for industries that require a high level of product knowledge, such as drug store items and salon supplies, or for industries that deal with perishable goods, such as grocery items.

Manufacturers' Agents Are MOST LIKELY Used in Such Lines as ________