When selling convenience goods such as tobacco,newspapers,chewing gum,and potato chips to convenience stores,companies often decide to sell through all available outlets.This is ________.
A) selective distribution
B) intensive distribution
C) broad-based distribution
D) exclusive distribution
E) retentive distribution

Question

Quizplus · Accepted Answer

Intensive distribution involves placing products in as many outlets as possible, which is the approach used with convenience goods such as tobacco, newspapers, chewing gum, and potato chips. Selective distribution limits the number of outlets used, exclusive distribution gives one outlet the exclusive rights to sell a product, and retentive distribution does not exist as a recognized distribution strategy. Broad-based distribution may be used to sell a variety of products through different channels but is not specifically related to convenience goods.

When Selling Convenience Goods Such as Tobacco,newspapers,chewing Gum,and Potato Chips