The attempt to hire brand managers away from P&G to learn how to duplicate the firm's brand management success is a competitor's attempt to address replicability.

Question

Quizplus · Accepted Answer

The statement is true as the competitor is trying to hire brand managers from P&G to learn how to replicate the firm's brand management success, which is an attempt to address replicability.

The Attempt to Hire Brand Managers Away from P&G to Learn