Durability is the rate at which others can duplicate a firm's underlying resources,capabilities,or core competencies.

Name: Durability is the rate at which others can duplicate a firm's underlying resources,capabilities,or core competencies.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Durability is the measure of how long a firm's resources, capabilities, or core competencies can provide a competitive advantage before they can be duplicated or replaced by competitors. It is not a measure of how quickly they can be copied.

Durability Is the Rate at Which Others Can Duplicate a Firm's