Which of these strategies are appropriate for companies in industries where buyer preferences do not converge across national borders?
A) Retrenchment
B) Global
C) Multinational
D) Stability

Question

Quizplus · Accepted Answer

Multinational strategy is appropriate for companies in industries where buyer preferences do not converge across national borders. This strategy involves customizing products and marketing strategies to meet the specific needs of local markets. In contrast to a global strategy, which seeks to standardize products and marketing across all countries, a multinational strategy recognizes the diversity of customer preferences and tailors offerings accordingly. Retrenchment and stability strategies are not relevant in this context.

Which of These Strategies Are Appropriate for Companies in Industries