A strategy that establishes research and development (R&D), production, and marketing at the subsidiary level is called a ________ strategy.
A) retrenchment
B) global
C) multinational
D) stability

Question

Quizplus · Accepted Answer

A multinational strategy involves creating a decentralized approach to managing subsidiaries, where each subsidiary is given some level of autonomy to conduct R&D, production, and marketing in the local market, while also adhering to overall corporate strategy and standards. This approach helps the company customize products and services to local market needs while maintaining a consistent global brand image.

A Strategy That Establishes Research and Development (R&D), Production, and Marketing