The main drawback of a multinational strategy is that it does not allow a company to ________.
A) exploit scale economies in product development and marketing
B) closely monitor buyer preferences in each local market
C) modify its products except for the most superficial features
D) all of the above

Question

Quizplus · Accepted Answer

A multinational strategy focuses on adapting products and marketing strategies to each local market, which limits the ability to exploit scale economies in product development and marketing.

The Main Drawback of a Multinational Strategy Is That It