The main benefit of a multinational strategy is that it allows a company to ________.
A) exploit scale economies in product development and marketing
B) closely monitor buyer preferences in each local market
C) save costs due to product and marketing standardization across markets
D) all of the above

Question

Quizplus · Accepted Answer

A multinational strategy focuses on adapting products and marketing strategies to fit local markets, allowing companies to closely monitor and respond to buyer preferences in each market.

The Main Benefit of a Multinational Strategy Is That It