Scenario: Beanstalk International
Beanstalk International is rapidly growing. The company wants to follow a strategy of adapting its products and marketing in each national market to suit local preferences. Beanstalk is intent on creating value for its customers.
-Which of these would be considered a primary activity in creating value for customers?

Question

Quizplus · Accepted Answer

Logistics involves the physical movement of products and ensures the timely delivery of goods to customers. This primary activity directly impacts customer satisfaction and creates value for them. Firm infrastructure, procurement, and human resource management are support activities that indirectly impact customer value.

Scenario: Beanstalk International Beanstalk International Is Rapidly Growing. the Company Wants to Follow