Scenario: Beanstalk International
Beanstalk International is rapidly growing. The company wants to follow a strategy of adapting its products and marketing in each national market to suit local preferences. Beanstalk is intent on creating value for its customers.
-The strategy that Beanstalk would likely want to follow is called a ________ strategy.

Question

Quizplus · Accepted Answer

A multinational strategy involves adapting the products and marketing of a company to suit local preferences in different national markets, which is exactly what Beanstalk International wants to do. This strategy allows the company to create value for its customers by meeting their specific needs and preferences in each market. The other options (retrenchment, global, stability) do not align with Beanstalk's desired approach.

Scenario: Beanstalk International Beanstalk International Is Rapidly Growing. the Company Wants to Follow