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Scenario: Beanstalk International Beanstalk International Is Rapidly Growing. the Company Wants to Follow

Question 127

Multiple Choice

Scenario: Beanstalk International
Beanstalk International is rapidly growing. The company wants to follow a strategy of adapting its products and marketing in each national market to suit local preferences. Beanstalk is intent on creating value for its customers.
-Beanstalk managers know the drawback of such a strategy is that it ________.


A) does not allow companies to exploit scale economies in product development, manufacturing, and marketing
B) can cause a company to overlook important differences in buyer preferences from one market to another
C) is applicable to industries in which price-competitiveness is a key success factor
D) none of the above

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