Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts, opinions, or attitudes is called a ________.

Question

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A survey involves asking current or potential buyers to answer questions in written or verbal form to gather information, opinions or attitudes. A focus group typically involves a small group of participants who are asked questions and engage in discussion, while a consumer panel is a group of consumers who provide feedback over an extended period of time. Secondary research methods involve analyzing existing data sources.

Research in Which an Interviewer Asks Current or Potential Buyers