Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her research to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.
-If Susan wants to get information in the least expensive way, she should use ________.

Question

Quizplus · Accepted Answer

Secondary market research involves analyzing existing data and information that has already been collected and published by sources such as research firms, industry associations, and government organizations. This is typically less expensive than primary market research, which involves collecting new data through surveys, interviews, or focus groups. Since Susan is looking to gather information in the least expensive way, using secondary market research would be the best choice.

Scenario: Markowitz Tools Susan Markowitz Is Analyzing Potential Markets Where Markowitz Tools Can