Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her research to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.
-Which of these methods would you advise for collecting information in Country A?

Question

Quizplus · Accepted Answer

Verbal questioning would be the best method for collecting information in Country A with a low literacy rate, as written surveys and secondary market research may not be as effective due to the population's ability to read and write. Consumer panels may also not be feasible due to factors such as low income levels and lack of access to technology. Verbal questioning would allow for direct communication and understanding of the population's needs and purchasing habits.

Scenario: Markowitz Tools Susan Markowitz Is Analyzing Potential Markets Where Markowitz Tools Can